NuStart is a leading sports management company, primarily focusing on athlete representation, sports sponsorship and IP development, with the intent of structuring and creating compelling brand associations.
We work closely with athletes to manage their professional engagements, with specific emphasis on creating new business opportunities for them, thereby ensuring sustained income and visibility.
We work with partners to create unique propositions for their brands, by creating
alliances and properties centred around sports and fitness, including optimising sponsorship strategies for maximum brand benefit.
Vinod has over 25 years’ experience in sports management and media. He has been instrumental in structuring and creating some of the largest brand associations in both the endorsement and equity spaces in India. He initially worked with Ogilvy & Mather before his foray into the world of sport at WorldTel, where he was involved in setting up its player management and publishing businesses, and was instrumental in managing brand Sachin Tendulkar. Vinod has been part of the production team for several international sporting events since 1998 and worked as a commercial co-ordinator on various live sports properties. During his 9 year stint with World Sport Group, Vinod was responsible for managing several Cricket players and brand presence & sponsorship in Indian Cricket and the Indian Premier League
A banker and strategist by profession with over 20 years of experience, Ravi worked with Standard Chartered Bank as Head – Strategic Initiatives for South Asia. Ravi joined the Bank in 1999 after finishing his MBA from Jamnalal Bajaj and his roles have included developing and managing Electronic Payment Systems, Structured Finance, General Management and Strategic Initiatives across India, Bangladesh, Sri Lanka and Nepal. Ravi’s prior experience includes working with a leading talent management agency in the films and event management space, where he was responsible for new business start-up, business structuring and investor relations.
Over his 16 years with The Coca-Cola Company in India and USA, Mansoor led several innovation projects in markets across Asia‐Pacific, North America and Africa, spanning diverse disciplines – from new product development, packaging, retail and key-customer innovation to integrated marketing communications. Prior to his stint at Coca-Cola, he was responsible for account management at Lintas India for Hindustan Unilever and Konica, and at McCann-Erickson for Coca-Cola India. Between 2011 and 2013, Mansoor worked on New Product Development projects for Unilever Asia and Diageo Asia-Pacific, Singapore, as well as The Hershey Company and Perdue Farms, USA.
With a Masters degree in Sport Management from Loughborough University in the United Kingdom, Rohan has over 7 years of experience in sports marketing, sponsorship and event management – with expertise in talent management, team/event sponsorship, brand activations, and venue operations. Key projects that he has worked on include the IPL, ISL and Indian Cricket tournaments. During his previous role at World Sport Group, Rohan got involved in the player management business, and now leads the player management vertical at Nustart, as well works closely on our strategic and marketing initiatives.
A seasoned sports sponsorship manager with over 7 years of experience in the sports industry, Karthik has a wide variety of expertise including: sports marketing, customer relationship management and market research. During his previous roles at The Cricket Network (TCN) and Yorker Sports, Karthik has managed key client accounts and handled significant business relationships. At NuStart, he continues to bring his sport sponsorship skillset to the fore; and drives our sports sponsorship initiatives. Karthik is a B E (Computer Science) graduate from BTLIT, Bangalore.