NuStart is a leading sports management company, primarily focusing on athlete representation, sports sponsorship and IP development, with the intent of structuring and creating compelling brand associations.

We work closely with athletes to manage their professional engagements, with specific emphasis on creating new business opportunities for them, thereby ensuring sustained income and visibility.

We work with partners to create unique propositions for their brands, by creating
alliances and properties centred around sports and fitness, including optimising sponsorship strategies for maximum brand benefit.


our team

recent brand collaborations