about us
A SPORTS MANAGEMENT COMPANY
NuStart is a leading sport management company, primarily focusing on athlete representation, sports sponsorship and IP development, with the intent of structuring and creating compelling brand associations.
We work closely with athletes to manage their professional engagements, with a specific emphasis on creating new business opportunities for them, thereby ensuring sustained income and visibility.
We work with partners to create unique propositions for their brands, by creating
alliances and properties centred around sports and fitness, including optimising sponsorship strategies for maximum brand benefit.
We represent
25+ years of managing some of the greatest sport stars
NEWS
Our recent collaborations
OUR TEAM
Expertise across sport management & marketing domains
our amazing clients
TESTIMONIAL
What our partners say about us
I have enjoyed my association with the NuStart team so far. Their expertise in identifying and structuring brand associations, especially on the digital platforms, has been of great value to me. They pay attention to my ideas and values and make sure they are aligned to them and advise me keeping them in mind.
NuStart’s insights and recommendations for our digital sponsorship associations with Cricbuzz & Cricinfo, as well as brand endorsement tie-ups, with specific emphasis on ROI, have significantly helped My11Circle’s growth efforts over the last couple of years.
His (Vinod Naidu) biggest goal is to align. It’s nice the way he arrives at a win-win consensus whenever there are differing views. When we zeroed in on Tendulkar as one of our brand ambassadors, there was a very sincere effort towards understanding.
He (Vinod Naidu) always had a solution in mind and there was no posturing. He made it so easy that it wasn’t ‘Take it or leave it’, it was always ‘Okay, let’s work around this. Let’s see what can be done’. There would be certain things that Coca-Cola would need, and he would come back and say ‘Let’s try this, or let’s do this’ and open our minds to something new. It was fulfilling as a process.
