Nustart Sports - India's Premier Sports Management Company
about us
Experts in Sports Sponsorship & Athlete Management
NuStart is a leading sport management company, primarily focusing on athlete representation, sports sponsorship and IP development, with the intent of structuring and creating compelling brand associations.
We work closely with athletes to manage their professional engagements, with a specific emphasis on creating new business opportunities for them, thereby ensuring sustained income and visibility.
We work with partners to create unique propositions for their brands, by creating alliances and properties centred around sports and fitness, including optimising sponsorship strategies for maximum brand benefit.
We work closely with athletes to manage their professional engagements, with a specific emphasis on creating new business opportunities for them, thereby ensuring sustained income and visibility.
We work with partners to create unique propositions for their brands, by creating alliances and properties centred around sports and fitness, including optimising sponsorship strategies for maximum brand benefit.
Meet Our Team
Vinod Naidu
Vinod has over 25 years' experience in sports management and media. He has been instrumental in structuring and creating some of the largest brand associations in both the endorsement and equity spaces in India. He initially worked with Ogilvy & Mather before his foray into the world of sport at WorldTel, where he was involved in setting up its player management and publishing businesses, and was instrumental in managing brand Sachin Tendulkar. Vinod has been part of the production team for several international sporting events since 1998 and worked as a commercial co-ordinator on various live sports properties. During his 9 year stint with World Sport Group, Vinod was responsible for managing several Cricket players and brand presence & sponsorship in Indian Cricket and the IPL.
L.S. Ravi
A banker and strategist by profession with over 20 years of experience, Ravi worked with Standard Chartered Bank as Head - Strategic Initiatives for South Asia. Ravi joined the Bank in 1999 after finishing his MBA from Jamnalal Bajaj and his roles have included developing and managing Electronic Payment Systems, Structured Finance, General Management and Strategic Initiatives across India, Bangladesh, Sri Lanka and Nepal. Ravi's prior experience includes working with a leading talent management agency in the films and event management space, where he was responsible for new business start-up, business structuring and investor relations.
Mansoor Siddiqi
Over his 16 years with The Coca-Cola Company in India and USA, Mansoor led several innovation projects in markets across Asia-Pacific North America and Africa, spanning diverse disciplines - from new product development, packaging, retail and key-customer innovation to integrated marketing communications. Prior to his stint at Coca-Cola, he was responsible for account management at Lintas India for Hindustan Unilever and Konica, and at McCann-Erickson for Coca-Cola India. Between 2011 and 2013, Mansoor worked on New Product Development projects for Unilever Asia and Diage Asia-Pacific, Singapore, as well as The Hershey Company and Perdue Farms, USA.
Rohan Rao
With a Masters degree in Sport Management from Loughborough University in the United Kingdom, Rohan has over 7 years of experience in sports marketing, sponsorship and event management - with expertise in talent management, team/event sponsorship, brand activations, and venue operations. Key projects that he has worked on include the IPL, ISL and Indian Cricket tournaments. During his previous role at World Sport Group, Rohan got involved in the player management business, and now leads the player management vertical at Nustart, as well works closely on our strategic and marketing initiatives.
Naveen Rajappa
Naveen started his career as an IT professional working for giants like HP and IBM for 5 years, before making the switch to the sports marketing industry. He is now an established sports management professional with over 9+ years of experience selling sports branding assets and sponsorships in the BCCI bi-lateral matches, domestic premier leagues besides securing lucrative brand endorsements for cricketers. Having played cricket for over 2 decades now, at various levels, representing Districts, Zone and 1st division KSCA league, he understands the game and everything that goes with it. He enjoys touring on his motorcycle to lesser-known places when he is off work.
Nishant Gupta
Following his passion for sports, Nishant has done his Masters of Sports Management from Deakin University, Melbourne. With more than 2 years experience in the industry, Nishant has primarily worked with and managed football athletes in his previous role at Sporting Group International (SGI) and has secured commercial opportunities with brands such as Fitbit, Marshall, Therabody and others. A new addition to our growing team at Nustart, Nishant is closely working with our athletes to grow our player management vertical.
Pavan Kuricheti
An aircraft maintenance engineer with 15 years of experience spread across aviation and IT industry, Pavan recently made the switch to a full-time professional sports management role. A passionate follower of sport and a Sachin Tendulkar super-fan, Pavan brings with him extensive corporate acumen having previously associated with organisations like Sutherland, Cognizant, and Sonata. At Nustart, Pavan is currently driving our new player and specialized project initiatives.
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